Project: NVIDIA Shield AR at PAX East 2013 Client: NVIDIA Market: Retail NVIDIA needed a unique and engaging way to create excitement over NVIDIA® Shield™ at PAX East 2013. Dojo Agency, San Fransisco, hired Cineviz to do just that. Cineviz created an experience based on human behavior at trade shows - the insatiable demand for freebies. Instead of just handing out T-shirts and bags, Cineviz turned the NVDIA giveaways into wearable product demos using Augmented Reality (AR) technology. Whenever the green controller was detected, it would randomly display a video stream of a game in the nearby monitor.
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