Project: Spudmobile Client: Wisconsin Potato & Vegetable Growers Association (WPVGA) Market: Mobile Museum Everyone knows Wisconsin is the Dairy State. But how many of us knew Wisconsin is the 3rd largest potato-growing state?! It was our challenge to build an experience promoting Wisconsin Vegetable and Potato Growers that reached Wisconsin Communities far and wide. We needed to make people forget about that other state...the one that starts with an I and ends in an O...and let Wisconsinites know they could find potatoes in their own backyard. So we grew the SPUD MOBILE, a fully-immersive, educational potato farm on wheels. As visitors step inside the RV, they find themselves back outdoors in the middle of a potato farm field, with clouds rolling, tractors humming and birds chirping. Visitors are immersed in a virtual environment with interactives such as, the Potato Variety Kiosk and the Hot Potato Touch Table, to learn more about potato growing in Wisconsin. The goal was to literally drive awareness of the Wisconsin potato-growing industry; sharing the health benefits of potatoes, explaining the modern farm practices of today and above all, bringing a taste of Wisconsin to the many communities and families throughout the state.
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